Origin Nutrition 100 Natural Clean Plant Protein Assorted Pack Chocolate Strawberry Vanilla and Filter Coffee

Key Features: - Made with 100% natural ingredients - Includes a variety pack with chocolate, strawberry, vanilla, and filter coffee flavors - Plant-based protein for a clean and healthy option - Easy to mix and great for on-the-go use

For whom: - Ideal for individuals looking for a natural and clean source of protein - Suitable for vegans and vegetarians - Perfect for athletes, fitness enthusiasts, and those leading an active lifestyle

Pros: - Delicious assortment of flavors to choose from - Plant-based protein is easy to digest and great for muscle recovery - Convenient packaging for busy schedules - No artificial ingredients or additives

Cons: - May not be suitable for those with allergies to certain ingredients - Some flavors may not appeal to everyone's preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of flavors catering to diverse consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in the health food sector.	Brandwatch
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar plant protein products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging plant protein brands.	NutriInsights
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and preferences.	GroceryInsights
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing plant protein segment in India.

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