Old Spice Lather Shaving Cream 70Gram

Old Spice Lather Shaving Cream is a classic grooming product designed to provide a smooth and comfortable shave. The rich lather helps to soften the beard hair and lubricate the skin for a close and irritation-free shave.

Key Features: - Rich lather for a smooth shave - Helps soften beard hair - Lubricates skin for less irritation - Classic Old Spice scent

For whom: Old Spice Lather Shaving Cream is suitable for men who want a traditional shaving experience with a classic scent. It is ideal for all skin types and can be used on the face and neck for a clean and close shave.

Pros: - Rich lather that softens hair - Classic Old Spice scent - Helps prevent irritation - Easy to use and rinse off

Cons: - Some may find the scent too strong - May require multiple applications for very coarse hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable size and formulation for Indian consumers.	Retail360
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the Indian shaving cream market.	IRI
Competition	10	8	Facing moderate competition from local and international brands.	Euromonitor
Use-case Advantage	5	5	Convenient size for travel and daily use.	RetailWire
Final Market Score	100	76/100 (3.80/5)	Strong brand with good fit and pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—