Nutrigro By Complan Tasty Nutritious Drink for Kids 2 to 6 years Milk Protein Based Drink with 33 Essential Vitamins and Minerals for Child s Growth 400g Jar Creamy Vanilla

Key Features: - Nutritious drink for kids aged 2 to 6 years - Milk protein based with 33 essential vitamins and minerals - Promotes child's growth and development - Comes in a creamy vanilla flavor - Available in a 400g jar

For whom: Nutrigro By Complan is suitable for children between the ages of 2 to 6 years who may need a boost in essential nutrients for their growth and development.

Pros: - Provides essential vitamins and minerals for child's growth - Milk protein based for added nutrition - Creamy vanilla flavor that kids love - Easy to prepare and convenient in a jar packaging

Cons: - Some children may have allergies to milk proteins - Not suitable for children under 2 years old

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential vitamins and minerals suitable for kids' growth needs.	Euromonitor
Brand Strength	20	18	Complan is a well-established brand in India known for quality nutrition products.	Brandwatch
Category Momentum	20	15	Growing demand for nutritious drinks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar products.	Nielsen
Use-case Advantage	5	5	Convenient and tasty option for parents to ensure kids' nutrition intake.	GroceryToday
Final Market Score	100	76/100 (3.80/5)	Nutrigro By Complan is positioned well in the Indian market for nutritious drinks for kids.

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