Nutrabay Gold Whey Protein Isolate Powder 26g Protein 6 2g BCAA per Serving Easy to Digest NABL Lab Tested Muscle Growth Recovery 1kg Cold Coffee 100 Authentic Clean Protein

About Product: Nutrabay Gold Whey Protein Isolate Powder is a premium protein supplement designed to aid in muscle growth and recovery. Each serving contains 26g of protein and 6.2g of BCAAs, making it an ideal choice for athletes and fitness enthusiasts looking to support their training goals. Key Features: This protein powder is easy to digest, making it gentle on the stomach and ideal for those with sensitive digestive systems. It has been tested in NABL accredited labs to ensure quality and purity, giving you confidence in the product you are consuming. The Cold Coffee flavor offers a delicious and refreshing option for your post-workout shake. For whom: This protein powder is suitable for anyone looking to increase their protein intake and support their muscles during training. It is particularly beneficial for those following a strength training or endurance program, as well as individuals looking to improve their recovery time post-exercise. Pros: - High protein content per serving - Contains BCAAs for muscle recovery - Easy to digest - NABL lab tested for quality assurance - Delicious Cold Coffee flavor Cons: - May not be suitable for those with dairy allergies - Some users may find the flavor too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA, and NABL lab testing meet consumer expectations.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and authenticity.	Brand Equity
Category Momentum	20	15	Growing demand for premium protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment, offering value for money.	Retail360
Competition	10	6	Facing competition from other premium whey protein brands in the market.	MarketWatch
Use-case Advantage	5	5	Tailored for muscle growth and recovery, meeting specific fitness needs.	Fitness Today
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing Indian market for premium protein supplements.

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