Nutrabay Gold Whey Protein Concentrate with Digestive Enzymes 25g Protein 5 3g BCAA 3 9g Glutamic Acid Muscle Support Recovery 2kg Rich Chocolate Cr me Trustified Certified Authentic

Key Features: - 25g of protein per serving - Contains 5.3g of BCAAs and 3.9g of Glutamic Acid - Enriched with digestive enzymes for better absorption - Helps in muscle support and recovery - Comes in a delicious Rich Chocolate Crème flavor - Trustified and certified as authentic

For whom: This product is ideal for fitness enthusiasts, athletes, bodybuilders, and anyone looking to increase their protein intake to support muscle growth and recovery.

Pros: - High protein content to support muscle building - Contains BCAAs and Glutamic Acid for enhanced recovery - Digestive enzymes for better absorption - Great taste in Rich Chocolate Crème flavor - Trustified certification ensures authenticity

Cons: - May not be suitable for individuals with lactose intolerance - Some users may find the price on the higher side compared to other whey protein concentrates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and amino acid content align well with consumer preferences.	HealthToday
Brand Strength	20	10	Established brand with good reputation in the fitness community.	FitnessMag
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	FitIndia
Competition	10	6	Facing moderate competition from other established whey protein brands.	ProteinInsider
Use-case Advantage	5	5	Digestive enzymes enhance absorption and aid in muscle recovery.	NutritionFocus
Final Market Score	100	66/100 (3.30/5)	Nutrabay Gold Whey Protein Concentrate is well-positioned in the Indian diet & nutrition market segment.

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