NIINE Naturally Soft Regular Sanitary Napkins for women 230mm Long Extra Soft Cottony for Rash Control 2x Absorption Anti Leak Lock Protection Super Saver Pack Pack of 4 72 Pads

Key Features: - 230mm long, providing complete coverage - Extra soft cottony material for rash control - 2x absorption for maximum protection - Anti leak lock protection to prevent leaks - Super saver pack with 4 packs of 72 pads, great value for money

For whom: NIINE Naturally Soft Regular Sanitary Napkins are ideal for women of all ages who are looking for a comfortable and reliable sanitary napkin that provides excellent protection during their periods.

Pros: - Soft cottony material is gentle on the skin - High absorption level for maximum protection - Anti leak lock protection ensures no leaks - Super saver pack offers great value for money

Cons: - Some users may find the 230mm length to be too long for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers extra soft cottony feel and rash control, meeting consumer preferences for comfort and protection.	Livemint, Business Today
Brand Strength	20	10	Established brand with a focus on women's hygiene products.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for natural and soft sanitary napkins in the Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced super saver pack catering to price-sensitive Indian consumers.	Business Insider, Financial Express
Competition	10	10	Facing competition from both local and international brands offering similar features and pricing strategies.	India Today, CNBC TV18
Use-case Advantage	5	5	Designed for 230mm length with 2x absorption and anti-leak protection, suitable for regular use.	The Times of India
Final Market Score	100	66/100 (3.30/5)	NIINE Naturally Soft Regular Sanitary Napkins positioned well in the competitive Indian market with a focus on comfort and protection.

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