NATURALTEIN Vitamin D3 K2 Unflavoured 60 Tablets 600 IU Plant Based Vitamin D3 55 mcg Vitamin K2 Boosts Calcium Absorption Muscle Strength Nervous System

NATURALTEIN Vitamin D3 K2 is a plant-based supplement that provides essential nutrients for overall health.

Key Features: - Contains 600 IU of Vitamin D3 and 55 mcg of Vitamin K2 - Boosts calcium absorption for strong bones and teeth - Supports muscle strength and a healthy nervous system - Unflavoured tablets for easy consumption

For whom: This supplement is suitable for anyone looking to supplement their diet with Vitamin D3 and K2, especially those with deficiencies or at risk of bone health issues.

Pros: - Plant-based source of Vitamin D3 and K2 - Easy-to-take tablets - Supports overall health and wellbeing Cons: - Some users may prefer flavoured tablets - Dosage may need to be adjusted for individual needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential vitamins for bone health and muscle function.	Gartner
Brand Strength	20	10	Established brand with positive reputation in the market.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based supplements in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from similar vitamin supplements.	Nielsen
Use-case Advantage	5	5	Addresses specific health needs related to bone and muscle health.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for plant-based vitamin supplements.

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