NATURALTEIN Natural Whey Protein Isolate 300 Grams Chocolate 30g Serving 24g Protein Naturally Flavoured No Artificial Sweeteners No Adulteration Easy to Digest 100 Natural

Key Features: - 24g of protein per 30g serving - Naturally flavored with no artificial sweeteners - Easy to digest - 100% natural with no adulteration

For whom: - Athletes looking to increase their protein intake - Fitness enthusiasts wanting a natural protein supplement - Those looking for a clean and easy-to-digest protein option

Pros: - High protein content per serving - Natural flavoring without artificial sweeteners - Easy on the stomach for those with digestion issues - No adulteration, providing a pure protein source

Cons: - Only available in chocolate flavor - May be more expensive than other protein powders on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns with consumer preference for natural, no artificial additives products.	Nielsen
Brand Strength	20	10	Established brand with a reputation for quality and natural products.	Brand Equity
Category Momentum	20	15	Growing demand for natural protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural whey protein isolates.	Retail360
Competition	10	6	Facing competition from other established natural whey protein brands in the market.	MarketWatch
Use-case Advantage	5	5	Easy to digest formulation suitable for fitness enthusiasts and health-conscious consumers.	HealthMag
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to alignment with consumer trends and competitive pricing.

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