NAKPRO Impact Whey Protein 1kg Double Rich Chocolate Isolate Concentrate 24g Protein 4 9g BCAA NAKPRO Micronised Creatine Monohydrate Powder 3g Creatine Serve 100g Unflavoured Combo

Key Features: - Contains 24g of protein per serving - Provides 4.9g of BCAAs for muscle recovery - Includes micronised creatine monohydrate powder for added strength and endurance - Double Rich Chocolate flavor for a delicious taste

For whom: - Athletes and fitness enthusiasts looking to increase their protein intake - Individuals wanting to support muscle growth and recovery - Those interested in improving strength and endurance for their workouts

Pros: - High protein content for muscle building - BCAAs aid in muscle recovery and growth - Creatine helps improve strength and endurance - Great-tasting chocolate flavor for an enjoyable supplement experience

Cons: - Some individuals may not enjoy the flavor or texture of the product - Creatine may cause bloating or stomach discomfort in some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a good balance of protein and BCAA content for muscle recovery.	Gartner
Brand Strength	20	18	NAKPRO is a recognized brand in the Indian fitness community.	Brandwatch
Category Momentum	20	15	Growing demand for protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from both local and international protein supplement brands.	Forbes
Use-case Advantage	5	5	Suitable for individuals looking to build lean muscle mass.	FitnessMag
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces pricing challenges in a competitive market.

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