Mypro Sport Nutrition Super Advanced Whey Protein Isolate Powder 27g Protein 6g BCAA Sugar Free Fat Free per serving 30gms Total Serving 33 Scoops Belgium Chocolate Flavor 1000 Gm 2 2Lbs

About Product: Mypro Sport Nutrition Super Advanced Whey Protein Isolate Powder is a high-quality protein supplement designed to support muscle growth and recovery. With 27g of protein per serving, it helps deliver essential amino acids to your muscles quickly and effectively. Key Features: - 27g of protein per serving - 6g of BCAA for muscle recovery - Sugar-free and fat-free - 30g total serving per container - Belgium Chocolate flavor - 1000 Gm (2.2lbs) container with 33 scoops For Whom: This whey protein isolate powder is ideal for athletes, bodybuilders, and fitness enthusiasts looking to increase their protein intake and support muscle growth and recovery. Pros: - High protein content per serving - Contains BCAAs for muscle recovery - Sugar-free and fat-free - Delicious Belgium Chocolate flavor - Convenient 2.2lbs container with 33 servings Cons: - May not be suitable for individuals with dairy allergies - Some users may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA, sugar-free, and fat-free align well with consumer preferences for fitness supplements.	Mintel
Brand Strength	20	10	Established brand with good reputation in the sports nutrition segment.	Brand Equity
Category Momentum	20	15	Growing demand for sports nutrition products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar whey protein isolate products in the market.	Retail360
Competition	10	6	Facing competition from other established whey protein brands offering similar features.	HealthWatch
Use-case Advantage	5	5	Tailored for fitness enthusiasts looking for a premium quality protein supplement.	FitIndia
Final Market Score	100	66/100 (3.30/5)	Strong product offering with good market fit and competitive positioning in the Indian sports nutrition segment.

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