MOUNTAINOR Face Wax Powder with Ubtan Aloevera Full Body Painless Herbal Hair Remover Waxing Cream Powder for Women No Harmful Chemicals No Irritation No Skin Rashes 100 gm

Key Features: - Made with all-natural ingredients like Ubtan, Aloe Vera, and herbs - Painless hair removal process - No harmful chemicals to prevent skin irritation - Suitable for use all over the body - Comes in a convenient powder form for easy application

For whom: - Women of all ages looking for a gentle and natural hair removal solution

Pros: - Effective hair removal without skin rashes or irritation - Easy to use powder format for mess-free application - Herbal ingredients leave skin feeling smooth and soft - No need to visit a salon for waxing treatments

Cons: - May require multiple applications for stubborn hair removal - Powder format may be messy for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique combination of Ubtan and Aloevera appeals to health-conscious consumers.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for painless hair removal products in Indian market.	Mintel
Price Positioning	20	8	Competitive pricing compared to similar herbal hair remover products.	GfK
Competition	10	10	Facing moderate competition from other herbal hair remover brands.	Nielsen
Use-case Advantage	5	3	Effective for full body hair removal without skin irritation.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to unique herbal formulation and competitive pricing.

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