mCaffeine CLEAR GLOW 1 Kojic Acid Daily Brightening Face Wash with Glutathione For Dark Spots Pigmentation Brightens Skin Face Wash For Men Women Non Drying Fragrance Free 100ml

mCaffeine CLEAR GLOW Kojic Acid Daily Brightening Face Wash is a gentle yet effective formula that helps in reducing dark spots and pigmentation, while brightening the skin. It contains Glutathione which helps in achieving a clear and even skin tone.

Key Features: - Contains Kojic Acid and Glutathione for brightening the skin - Helps in reducing dark spots and pigmentation - Suitable for both men and women - Non-drying formula - Fragrance-free

This face wash is perfect for those struggling with dark spots, pigmentation, and uneven skin tone. It is suitable for all skin types and can be used daily to achieve clear and glowing skin.

Pros: - Helps in reducing dark spots and pigmentation - Brightens the skin - Suitable for all skin types - Non-drying formula

Cons: - Some users may prefer a face wash with a fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kojic Acid and Glutathione are popular ingredients for skin brightening in India.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for brightening face washes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening face washes in India.	GfK
Competition	10	8	Facing competition from other established brightening face wash brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	mCaffeine CLEAR GLOW 1 Kojic Acid Daily Brightening Face Wash is well-positioned in the growing Indian market for brightening face washes.

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