mCaffeine Berries Coffee Body Scrub for Tan Removal Creamy Body Scrub for Dry Skin Exfoliating Scrub for Body for both Women and Men 200gm

About Product: mCaffeine Berries Coffee Body Scrub is a luxurious creamy body scrub that effectively removes tan and exfoliates dry skin. Enriched with the goodness of coffee and berries, this scrub helps in rejuvenating the skin and leaving it smooth and radiant.

Key Features: - Formulated with natural ingredients like coffee and berries - Helps in tan removal and exfoliation - Suitable for both men and women - Creamy texture that glides smoothly on the skin - Leaves the skin soft, supple, and glowing

For whom: This body scrub is perfect for individuals with dry skin looking to remove tan and exfoliate their skin. It is suitable for both men and women of all ages.

Pros: - Effective in tan removal - Leaves the skin soft and smooth - Pleasant fragrance - Suitable for all skin types Cons: - May not be suitable for individuals with sensitive skin - Texture may be too creamy for some preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The scrub's formulation is tailored for tan removal and dry skin, meeting market needs.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand for innovative skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in India.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the body scrub segment.	Nielsen
Use-case Advantage	5	5	Addresses the needs of both men and women, widening its target audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	mCaffeine Berries Coffee Body Scrub holds a strong position in the growing Indian natural skincare market.

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