Mamaearth Rice Water Moisturizing Body Wash with Rice Water Hydrating Lily Scent for Dewy Glass Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types

Key Features: - Formulated with rice water and lily scent for a hydrating and refreshing experience - Provides intense moisturization for all skin types - Leaves a long-lasting fragrance on the skin - Deeply cleanses the skin without stripping it of its natural oils

For whom: This body wash is suitable for all skin types, especially those looking for intense hydration and a long-lasting fragrance.

Pros: - Provides intense moisturization - Leaves a pleasant and long-lasting fragrance on the skin - Formulated with gentle ingredients suitable for all skin types - Cleanses the skin deeply without drying it out

Cons: - Some users may find the lily scent overpowering - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and hydrating lily scent align with current consumer preferences for natural ingredients and pleasant fragrances.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-established brand known for quality and innovation.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	8	Facing moderate competition from other brands offering similar natural body wash products.	Kantar
Use-case Advantage	5	5	Offers deep moisturization suitable for all skin types, meeting diverse consumer needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit with market trends, competitively priced, but faces moderate competition.

Factor	Rating (out of 5)	Notes
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