LUX ROSE ALOEVERA EXF SOAP 5x125g

The LUX Rose Aloevera Exfoliating Soap is a luxurious soap that combines the soothing properties of aloe vera with the floral scent of roses.

Key Features: - Contains exfoliating beads to gently scrub away dead skin cells - Enriched with aloe vera to hydrate and soothe the skin - Leaves skin feeling soft, smooth, and refreshed - Infused with a beautiful rose fragrance

For whom: This soap is perfect for anyone looking to exfoliate their skin while also enjoying the benefits of aloe vera and the lovely scent of roses.

Pros: - Exfoliates and moisturizes the skin - Soothes and calms irritated skin - Leaves a lingering, beautiful rose fragrance - Suitable for daily use

Cons: - Some may find the exfoliating beads too harsh for sensitive skin - The floral scent may be overwhelming for those sensitive to strong fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera is a popular ingredient in skincare known for its moisturizing properties.	Nielsen
Brand Strength	20	18	LUX is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar aloe vera soaps in the market.	GfK
Competition	10	5	Facing competition from other established aloe vera soap brands in India.	IRI
Use-case Advantage	5	3	Offers a refreshing and nourishing bathing experience with the benefits of aloe vera.	Kantar
Final Market Score	100	76/100 (3.80/5)	LUX ROSE ALOEVERA EXF SOAP holds a strong position in the growing Indian natural skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—