Lotus Botanicals Ubtan De Tan Radiance Face Wash Infused with 24K Gold Bright Glowing Skin Removes Tan No Silicon No Sulphates No Parabens Non Comedogenic No Preservatives No Toxic Chemicals 100ml

Key Features: - Infused with 24K Gold for radiant skin - Removes tan and brightens skin - Free of silicon, sulphates, parabens, and preservatives - Non comedogenic and free of toxic chemicals - Comes in a 100ml size for easy use

For whom: Ideal for individuals looking to achieve a brighter and more radiant complexion, this face wash is suitable for all skin types.

Pros: - Contains 24K gold for added radiance - Removes tan effectively - Free of harmful chemicals - Suitable for all skin types

Cons: - Some users may find the price point to be on the higher side - May not be easily available in all locations

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with premium ingredients aligns with market trends.	Nielsen
Brand Strength	20	18	Established brand with a loyal customer base in the beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury skincare products.	GfK
Competition	10	8	Facing competition from other premium skincare brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses specific skin concerns like tan removal and brightening.	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium face wash with unique ingredients positioned well in the growing Indian skincare market.

Factor	Rating (out of 5)	Notes
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