Lakme Vitamin C Brilliance Facewash 100g Vitamin C Face Wash for Glowing and Brighter Skin 100 Soap Free Cleanser

This Lakme Vitamin C facewash is specially formulated to help you achieve glowing and brighter skin. Enriched with Vitamin C, this facewash promises to cleanse your skin and boost its radiance.

Key features of this facewash include its soap-free formula which is gentle on the skin, making it suitable for daily use. The Vitamin C content helps in brightening the skin tone and reducing dullness, giving you a fresh and radiant look.

This facewash is suitable for all skin types, including sensitive skin. Whether you have dry, oily, combination, or normal skin, this facewash can help you achieve a healthy and glowing complexion.

Pros: - Contains Vitamin C for brightening and radiance - Soap-free formula is gentle on the skin - Suitable for all skin types Cons: - Some users may prefer a more foaming cleanser - Packaging may not be travel-friendly

Overall, the Lakme Vitamin C Brilliance Facewash is a great choice for those looking to achieve a brighter and more radiant complexion. Its gentle formula and Vitamin C content make it a good option for daily use, helping you achieve that coveted glow.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C trend aligns with consumer preference for natural ingredients.	Vogue India, Elle India
Brand Strength	20	10	Lakme's established reputation in the Indian beauty market.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar Vitamin C face wash products.	Business Standard, The Economic Times
Competition	10	6	Facing competition from other Vitamin C face wash brands in the market.	Hindustan Times, India Today
Use-case Advantage	5	5	Addresses the need for glowing and brighter skin, a key consumer desire.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Lakme Vitamin C Brilliance Facewash holds strong in a competitive market with its appealing features and pricing.

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