LAKM 9To5 CC Skin Stylist Collection Airy Natural Mousse - Beige 25g

LAKMÉ 9to5 CC Skin Stylist Collection CC Airy Full Natural Mousse 25g in Beige is a lightweight mousse foundation that provides a natural, flawless finish. It is part of LAKMÉ's 9to5 range, specially designed for long-lasting wear throughout the day.

Key features include a lightweight formula that blends seamlessly into the skin, providing buildable coverage that doesn't feel heavy or cakey. The mousse texture also helps to blur imperfections and even out the skin tone for a smooth, airbrushed look.

This product is suitable for all skin types, including sensitive skin. Its natural finish makes it ideal for everyday wear, whether you're going for a natural makeup look or need something that will last through a busy day at work.

Pros: - Lightweight formula - Buildable coverage - Natural finish - Long-lasting wear - Suitable for all skin types Cons: - Limited shade range - May not provide full coverage for those with more severe skin concerns

Overall, the LAKMÉ 9to5 CC Skin Stylist Collection CC Airy Full Natural Mousse is a versatile foundation that provides a natural, flawless finish for all-day wear.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The mousse texture and natural shade cater well to the Indian consumer preference for light and natural makeup looks.	Vogue
Brand Strength	20	18	LAKMÉ is a well-established and trusted brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for lightweight makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	8	Facing competition from other international and local brands offering similar lightweight makeup products.	Cosmopolitan
Use-case Advantage	5	5	Suitable for daily office wear due to its lightweight and natural finish.	Elle
Final Market Score	100	76/100 (3.80/5)	LAKMÉ 9To5 CC Skin Stylist Collection Airy Natural Mousse is well-positioned in the Indian market for lightweight daily wear makeup.

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