Laam Glycerine Pure Refined Liquid Multi Purpose Vegetable Glycerine Used For Chaffing Moisturizing Uneven Skin Tone Dryness Dark Spot Wrinkles Aging Natural Soft Glowing Skin 600 Gram

Key Features: - Pure Refined Liquid Glycerine - Multi-purpose: can be used for chaffing, moisturizing, uneven skin tone, dryness, dark spots, wrinkles, aging - Provides natural soft and glowing skin - Comes in a 600-gram size for longer use

For whom: - Suitable for those looking to address various skin concerns such as dryness, aging, and uneven skin tone - Ideal for individuals seeking a natural and gentle skincare solution

Pros: - Versatile uses for different skin issues - Natural ingredient without harsh chemicals - Large quantity for extended use

Cons: - May not be suitable for individuals with specific allergies to glycerine - Some users may find the texture of liquid glycerine to be sticky

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of benefits for skin care needs in a single product.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and purity.	Brandwatch
Category Momentum	20	15	Growing demand for multi-purpose skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established glycerine brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses multiple skin concerns effectively in one solution.	GfK
Final Market Score	100	66/100 (3.30/5)	Laam Glycerine Pure Refined Liquid offers a compelling multi-purpose skincare solution in a competitive market.

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