Koparo Organic Dishwash Liquid 3 Litres Lime And Basil Fragrance Natural Plant Based Eco Friendly Removes Tough Grease Soft on Hands Baby Pet Safe

Key Features: - Made with organic ingredients - Eco-friendly and biodegradable - Removes tough grease and stains effectively - Infused with a refreshing lime and basil fragrance - Gentle on hands, safe for babies and pets

For whom: - Individuals looking for a natural, plant-based dishwashing liquid - Families with babies and pets - Those who want to reduce their carbon footprint

Pros: - Organic ingredients make it safe for the environment - Effective in removing tough grease - Pleasant fragrance - Gentle on hands

Cons: - May be more expensive compared to traditional dishwashing liquids - Available in a larger container size only

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size, natural ingredients, and safe for babies and pets align well with consumer preferences.	The Hindu, India Today
Brand Strength	20	10	Koparo is a recognized brand in the organic household products segment.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other organic dishwash liquids in the market.	CNBC TV18, Moneycontrol
Competition	10	6	Facing competition from established brands and new entrants in the organic dishwash liquid segment.	Business Today, Financial Express
Use-case Advantage	5	5	Versatile product suitable for households with babies and pets, offering convenience and safety.	NDTV, The Times of India
Final Market Score	100	66/100 (3.30/5)	Koparo Organic Dishwash Liquid 3 Litres positioned well in growing Indian eco-friendly household products market.

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