Koparo Organic Dishwash Liquid 2 Litres Orange and Sweet Lime Fragrance Natural Plant Based With Tea Tree Oil Germ Protection Baby Pet Safe1

About Product: Koparo Organic Dishwash Liquid is a 100% natural and plant-based dishwashing liquid that is free from harsh chemicals and toxins. It is safe for the environment and gentle on your hands.

Key Features: - Infused with the refreshing scents of orange and sweet lime - Contains tea tree oil for germ protection - Suitable for cleaning baby bottles and pet dishes - Comes in a convenient 2 litre size to last you a long time

For whom: This dishwash liquid is great for eco-conscious individuals who are looking for a safe and effective alternative to traditional dish soaps. It is also ideal for households with babies or pets, as it is gentle and safe for their dishes.

Pros: - Made from natural and plant-based ingredients - Pleasant fragrance - Germ protection with tea tree oil - Safe for babies and pets

Cons: - May not be as strong on tough grease and stains compared to conventional dishwashing liquids

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size, natural ingredients, and germ protection features align well with consumer preferences.	The Economic Times
Brand Strength	20	10	Established brand reputation in the organic products segment.	Business Standard
Category Momentum	20	15	Growing demand for organic household products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic dishwash liquids in the market.	Livemint
Competition	10	6	Facing competition from established and new organic dishwash liquid brands in the market.	The Hindu
Use-case Advantage	5	5	Safe for use around babies and pets, catering to family households.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Organic dishwash liquid with natural ingredients and germ protection, positioned competitively in the growing Indian market.

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