Koparo Natural Lavender Fragrance Laundry Liquid Detergent - 5 Litres - For Top Load, Front Load, and Hand Wash - Organic, Eco-Friendly, Tough on Stains - Safe for Kids

Koparo Natural Laundry Liquid Detergent is a high-quality detergent designed to effectively clean your clothes while being gentle on your skin and the environment. Made with natural ingredients, this detergent is free from harmful chemicals and synthetic fragrances, making it a safe and eco-friendly choice for your laundry needs.
Key Features: - Lavender fragrance for a refreshing and soothing scent - Suitable for use in both top load and front load washing machines, as well as for hand washing - Organic and eco-friendly formula that is tough on stains but gentle on fabrics - Safe for kids and those with sensitive skin
For whom: This detergent is suitable for anyone looking for a natural and effective laundry detergent that is safe for their family and the environment. It is ideal for those with allergies or sensitive skin who want to avoid harsh chemicals in their cleaning products.
Pros: - Natural ingredients that are safe for the environment and your health - Versatile use for different types of washing machines and hand washing - Pleasant lavender fragrance that leaves clothes smelling fresh - Effective at removing tough stains without damaging fabrics
Cons: - May not be as powerful on heavily soiled items as some harsher chemical detergents - Larger size may not be convenient for those with limited storage space

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile detergent suitable for all types of washing machines and tough on stains.	India Today, NDTV
Brand Strength	20	15	Koparo is a well-known brand for organic and safe household products in India.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for eco-friendly laundry detergents in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other organic laundry detergents in the market.	Livemint, Moneycontrol
Competition	10	6	Facing competition from established eco-friendly detergent brands in India.	Outlook, Business Today
Use-case Advantage	5	5	Safe for kids, making it ideal for families with young children.	Parenting Magazine
Final Market Score	100	66/100 (3.30/5)	Koparo Natural Lavender Fragrance Laundry Liquid Detergent is a strong contender in the growing Indian market for eco-friendly laundry detergents.

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