Kidodent Kids Toothpaste with Cavity Shield Formula for Stronger Teeth and Fresh Breath - 60g (Pack of 1)

Kidodent Toothpaste is specially formulated for kids with its cavity shield formula that helps strengthen their teeth and promote good oral health.

Key Features: - Cavity shield formula - Strengthens teeth - Freshens breath - Suitable for kids

For whom: Kidodent Toothpaste is designed for children who are in need of a toothpaste that not only cleans their teeth but also helps prevent cavities and promotes overall oral health.

Pros: - Helps strengthen teeth - Freshens breath - Kid-friendly flavor - Promotes good oral hygiene

Cons: - May not be suitable for adults or individuals with specific dental needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cavity shield formula and fresh breath appeal to parents	Hindustan Times, The Economic Times
Brand Strength	20	10	Established brand with good reputation among parents	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for kids oral care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the value it offers	Livemint, Financial Express
Competition	10	6	Facing competition from other established kids toothpaste brands	The Hindu, Business Today
Use-case Advantage	5	5	Specifically designed for kids' dental needs	India Today
Final Market Score	100	66/100 (3.30/5)	Kidodent Kids Toothpaste is well-positioned in the growing Indian kids oral care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—