Kesavardhini Concentrate Hair Oil 25ml Pack of 4

Kesavardhini Concentrate Hair Oil is a unique herbal formulation that nourishes the hair and scalp, promoting healthy hair growth and preventing hair fall. Made with natural ingredients such as Amla, Bringraj, Neem, and Coconut oil, this hair oil is free from harmful chemicals and is suitable for all hair types.

Key Features:
- Promotes healthy hair growth
- Prevents hair fall
- Nourishes the scalp
- Free from harmful chemicals
- Suitable for all hair types

For whom:
Kesavardhini Concentrate Hair Oil is ideal for those looking to strengthen their hair, prevent hair fall, and promote healthy hair growth. It is suitable for men and women of all ages and hair types.

Pros:
- Natural ingredients
- Effective in promoting hair growth
- Pleasant fragrance
- Easy to apply

Cons:
- May be too greasy for some hair types
- Small packaging size may not be sufficient for long-term use
- Scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient pack size and formulation suitable for quick hair nourishment.	Retail360
Brand Strength	20	10	Established brand with loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar hair oil products in the market.	IRI
Competition	10	6	Facing moderate competition from both local and international hair oil brands.	Nielsen
Use-case Advantage	5	5	Offers easy application and quick absorption for daily use.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Kesavardhini Concentrate Hair Oil 25ml Pack of 4 holds a strong position in the competitive Indian hair care market.

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