Kama Ayurveda Organic Brown Henna Powder 100g

About Product: Kama Ayurveda Organic Henna Powder is a natural hair coloring solution made from pure henna leaves. It is free from any chemicals or additives, making it a safe and healthy option for those looking to color their hair without damaging it.

Key Features: This henna powder is 100% organic and has a rich brown color that provides long-lasting coverage for grey hair. It also helps in conditioning the hair and promoting overall hair health.

For whom: This product is suitable for both men and women who prefer natural hair coloring options. It is especially beneficial for those with sensitive scalps or allergies to synthetic hair dyes.

Pros: - Natural and organic - Safe for sensitive scalps - Conditions hair while coloring - Long-lasting color

Cons: - May require more time for application compared to chemical hair dyes - Color outcome may vary depending on individual hair type and texture

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Organic brown henna powder aligns with current consumer preference for natural products.	Euromonitor
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality.	Brand Equity
Category Momentum	20	15	Growing demand for organic beauty products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar organic henna products in the market.	Retail360
Competition	10	5	Facing competition from other established organic henna brands.	Business Today
Use-case Advantage	5	3	Versatile product suitable for hair coloring and conditioning.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing organic beauty market in India.

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