Kama Ayurveda Extra Virgin Organic Coconut Oil - 200ml

Kama Ayurveda Extra Virgin Organic Coconut Oil is a pure and natural oil that is cold pressed from fresh organic coconuts. It is free from any chemicals or additives, making it safe and beneficial for both skin and hair.

Key Features: - Cold pressed from fresh organic coconuts - Chemical-free and additive-free - Can be used for skin and hair - Rich in vitamins and minerals - Moisturizes and nourishes deeply

For whom: This coconut oil is suitable for all skin types and hair types. It is particularly beneficial for those with dry skin or hair, as it provides deep hydration and nourishment.

Pros: - Pure and natural ingredients - Versatile and multipurpose - Nourishing and moisturizing - Suitable for all skin and hair types - Helps in hair growth and conditioning

Cons: - Some may find the consistency too thick for use on the skin - May take longer to absorb into the skin compared to lighter oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil is a popular choice for diet and nutrition in India.	Euromonitor
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for organic diet products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic coconut oils.	Retail360
Competition	10	8	Facing competition from other established organic coconut oil brands.	GroceryRetailer
Use-case Advantage	5	5	Versatile product suitable for cooking, skincare, and haircare.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing organic diet market in India.

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