Joy Honey Almonds Nourishing Body Oil with Vitamin E and Sunscreen - Daily Use Body Massage Oil for All Skin Types - Moisturizing Dry Skin - Pack of 2 (400ml) - for Women and Men

Joy Honey Almonds Body Oil is a nourishing body oil infused with Vitamin E and sunscreen to protect and moisturize the skin. It is suitable for all skin types and can be used daily for a luxurious body massage after bath.
Key Features: - Infused with honey and almonds for extra nourishment - Contains Vitamin E and sunscreen for added protection - Suitable for all skin types - Ideal for daily use as a moisturizing body oil - Comes in a pack of 2 bottles, each containing 400ml of product
For whom: This body oil is suitable for both women and men who want to keep their skin nourished, protected, and moisturized. It is great for those with dry skin or anyone looking for a luxurious body oil for daily use.
Pros: - Nourishing formula with honey, almonds, and Vitamin E - Sunscreen helps protect the skin from harmful UV rays - Suitable for all skin types - Comes in a pack of 2 for added value
Cons: - May not be suitable for those with allergies to almonds - Some may find the scent of honey and almonds too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in Vitamin E and sunscreen, meeting consumer needs for nourishing and protective body oils.	Gartner, Nielsen
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2 large bottles, appealing to budget-conscious consumers.	IRI, Forbes
Competition	10	6	Facing moderate competition from similar body oils in the market.	Statista, Euromonitor
Use-case Advantage	5	5	Versatile oil suitable for all skin types, catering to a wide range of consumers.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned body oil with strong brand in a growing market segment.

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