Jovees Herbal Apricot Almond Face Scrub with Almond Apricot Wheatgerm Oil For Normal to Dry Skin Gently Removes dead Skin Anti Pigmentation Tan Removal Smooth and Clear Complexation 100g

Key Features: - Contains natural ingredients like apricot, almond, and wheatgerm oil - Gently exfoliates the skin to remove dead skin cells - Helps in reducing pigmentation and tan - Leaves the skin smooth and clear complexion
For whom: Ideal for individuals with normal to dry skin looking to exfoliate and brighten their complexion.
Pros: - Natural ingredients ensure a gentle exfoliation without harsh chemicals - Helps in improving skin texture and reducing pigmentation - Leaves the skin feeling soft and smooth - Suitable for daily use
Cons: - May not be suitable for individuals with sensitive skin - Some users may find the scrub to be slightly abrasive

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a range of benefits suitable for normal to dry skin types.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other herbal skincare brands.	Beauty India
Use-case Advantage	5	3	Addresses common skin issues like pigmentation and tan removal.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal face scrub with good market potential in India.

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