Isopure Collagen Peptides Powder 250g Unflavored with Biotin & Vitamin E - 12g Per Serving, 100% RDA for Skin, Hair, Nails, Joints, and Bones - 20 Servings

About Product: Isopure Collagen Peptides is a high-quality supplement that contains 12g of collagen per serving, along with biotin and Vitamin E. This unflavored powder is designed to support healthy skin, hair, nails, joints, and bones.
Key Features: - 12g of collagen per serving - Contains biotin and Vitamin E - Supports healthy skin, hair, nails, joints, and bones - Unflavored powder - 20 servings per container
For whom: This product is ideal for anyone looking to improve the health of their skin, hair, nails, joints, and bones. It is suitable for both men and women of all ages.
Pros: - High collagen content - Contains biotin and Vitamin E for added benefits - Unflavored for easy mixing with other beverages or recipes - Supports multiple aspects of overall health
Cons: - May not be suitable for individuals with specific dietary restrictions or allergies to collagen or biotin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients for skin, hair, nails, joints, and bones.	Healthline
Brand Strength	20	10	Established brand with good reputation in the market.	Brandwatch
Category Momentum	20	15	Growing demand for collagen supplements in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other collagen supplements.	Euromonitor
Use-case Advantage	5	5	Addresses multiple health needs in one product.	NutritionInsight
Final Market Score	100	66/100 (3.30/5)	Isopure Collagen Peptides Powder 250g positioned well in the growing Indian market for diet & nutrition supplements.

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