INDUS VALLEY 100 Organic Henna Hair Color Soft Black 100 g Pack of 1

About Product: INDUS VALLEY 100% Organic Henna Hair Color in Soft Black is a natural and chemical-free hair coloring option that provides long-lasting color and nourishment to your hair. Made with pure henna and indigo extracts, this hair color helps in conditioning and strengthening your hair while giving it a rich black hue.

Key Features: - 100% organic and chemical-free - Provides long-lasting color - Conditions and strengthens hair - Rich black hue - Suitable for all hair types

For whom: This product is ideal for individuals looking for a natural hair coloring solution that is free from harmful chemicals. It is suitable for all hair types and can be used by both men and women.

Pros: - Natural and organic ingredients - Long-lasting color - Nourishes and strengthens hair - Easy to use - Suitable for all hair types

Cons: - May require multiple applications for desired color intensity - Color may vary depending on original hair color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural henna-based hair coloring suitable for Indian consumers.	IndiaRetailing
Brand Strength	20	15	Established brand with a reputation for organic products.	Brandwatch
Category Momentum	20	10	Growing demand for organic hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products.	Euromonitor
Competition	10	9	Facing competition from other popular organic hair color brands.	BusinessToday
Use-case Advantage	5	2	Provides long-lasting color and nourishment for hair.	RetailToday
Final Market Score	100	66/100 (3.30/5)	Organic henna hair color with strong brand and competitive pricing in a growing market.

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