Ignito Kitchen Cleaner Spray- Chimney Cleaner, Kitchen Degreaser, Foam Cleaner for Chimneys, Microwave Ovens, Grills, Gas Stoves, Exhaust Fans, Deep Fryers - 1 Orange

Key Features: - Powerful kitchen cleaner spray designed to effectively remove grease and grime from various surfaces such as chimneys, microwave ovens, grills, gas stoves, exhaust fans, and deep fryers. - Formulated as a foam cleaner for easy application and thorough cleaning. - Leaves a refreshing orange scent after use. For whom: - Ideal for homeowners who want a convenient and effective solution for cleaning their kitchen appliances. - Perfect for individuals who want to maintain a clean and hygienic kitchen environment.

Pros: - Effectively removes tough grease and grime buildup. - Easy to use foam spray application. - Leaves a pleasant orange scent. Cons: - May require multiple applications for heavily soiled areas. - Not suitable for all kitchen surfaces, always test on a small area before full application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile cleaner suitable for various kitchen appliances	India Today, NDTV
Brand Strength	20	10	Established brand with positive consumer reviews	The Hindu, Economic Times
Category Momentum	20	15	High demand for kitchen cleaning products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Livemint, Financial Express
Competition	10	6	Facing moderate competition from other kitchen cleaner brands	CNBC, Zee News
Use-case Advantage	5	5	Effective solution for deep cleaning kitchen surfaces	Times of India
Final Market Score	100	66/100 (3.30/5)	Highly competitive kitchen cleaner spray with versatile applications

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