Hyphen Vitamin-Infused Peptide Lip Balm - Vanilla Hydrating Moisturizer for Dry, Chapped Lips - 10gm Vegan Formula SLS & Parabens Free

- The Hyphen Vitamin Infused Peptide Lip Balm in Vanilla is a hydrating and moisturizing lip balm designed specifically for dry, chapped lips.

- Key features of this lip balm include its infusion of vitamins and peptides, which help to repair and smoothen lips while also protecting and restoring the moisture barrier.

- This lip balm is suitable for both men and women who struggle with dry, chapped lips and are looking for a vegan and parabens free option to help hydrate and nourish their lips.

- Pros of the Hyphen Vitamin Infused Peptide Lip Balm include its effective moisturizing and hydrating properties, as well as its natural and cruelty-free ingredients. However, some users may find the vanilla scent to be too strong or overpowering.

- Cons of this lip balm may include its smaller size (10gm) compared to other lip balms on the market, as well as the higher price point due to its premium ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin-infused and vegan formula aligns with current consumer preferences for clean beauty products.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural lip care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium lip balms in the market.	Kantar
Competition	10	5	Facing moderate competition from other natural lip balms in the market.	Nielsen
Use-case Advantage	5	3	Addresses the specific need for hydrating and moisturizing dry, chapped lips.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the growing Indian market for natural lip care products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—