Hyphen Anti Acne Face Serum with 10% Azelaic Acid, 2% Salicylic Acid, and Niacinamide - Reduces Acne Marks, Fights Pimples, Soothes Skin with Tea Tree Extract - Daily Serum for Men and Women with Oily, Acne-Prone Skin - 30ml

- The Hyphen Anti Acne Face Serum is specially formulated to target acne-prone skin and reduce the appearance of acne marks. It contains 10% Azelaic Acid, 2% Salicylic Acid, and 4% Niacinamide to effectively fight pimples and blemishes.

- Key Features of this serum include the addition of Tea Tree Extract, known for its soothing properties on irritated skin. This daily serum is suitable for both women and men with oily, acne-prone skin.

- This product is ideal for individuals struggling with acne breakouts and looking to improve the overall appearance of their skin. The combination of active ingredients works to unclog pores, reduce inflammation, and control excess oil production.

- Pros: Effective treatment for acne-prone skin, helps to reduce acne marks, contains soothing Tea Tree Extract, suitable for daily use, suitable for both men and women. Cons: May cause dryness or irritation in sensitive skin types, may take some time to see visible results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High concentration of key acne-fighting ingredients suitable for oily, acne-prone skin.	GfK
Brand Strength	20	10	Established brand with positive reputation in skincare industry.	Euromonitor
Category Momentum	20	15	Growing demand for acne treatment products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar acne serums in the market.	Statista
Competition	10	6	Facing moderate competition from established and emerging acne serum brands.	Kantar
Use-case Advantage	5	5	Addresses multiple acne concerns like marks, pimples, and skin soothing.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-acne face serum with strong market fit in India.

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