Horlicks Nutrition Drink Powder 500g - Convenient Pouch for On-the-Go Usage

Horlicks Nutrition Drink is a popular malted milk drink that provides essential nutrients and vitamins for overall health and well-being.

Key Features:
- Rich in vitamins and minerals including calcium, vitamin D, and iron
- Great source of energy and protein
- Delicious malt flavor that makes it a favorite among all age groups
For whom:
Horlicks Nutrition Drink is suitable for children, adults, and elderly individuals who may need an extra boost of nutrients in their diet.

Pros:
- Easy to prepare, just mix with milk or water
- Provides a good amount of essential vitamins and minerals
- Available in convenient pouch packaging
Cons:
- Some may find the malt flavor too strong
- Not suitable for those with lactose intolerance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient pouch packaging suits the on-the-go lifestyle of Indian consumers.	Retail360
Brand Strength	20	10	Horlicks is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Pricebaba
Competition	10	6	Facing competition from other established nutrition drink brands in India.	Euromonitor
Use-case Advantage	5	5	Addresses the need for quick and easy nutrition intake during busy schedules.	Healthcare India
Final Market Score	100	66/100 (3.30/5)	Horlicks Nutrition Drink Powder 500g pouch fits well in the growing Indian diet & nutrition market.

Factor	Rating (out of 5)	Notes
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