Horlicks Millet Chocolate Flavor 600g BIB

Horlicks Millet Chocolate is a nutritious and delicious beverage that combines the goodness of millet with the rich flavor of chocolate. It is a convenient way to boost your energy and provide essential nutrients in one delicious drink.

Key Features: - Contains the goodness of millet - Rich chocolate flavor - Provides essential nutrients - Suitable for all ages

For whom: Horlicks Millet Chocolate is suitable for children, adults, and seniors who are looking for a tasty and nutritious beverage to supplement their diet. It can be enjoyed as a breakfast drink, snack, or bedtime treat.

Pros: - Convenient and easy to prepare - Delicious chocolate flavor - Nutrient-rich with the goodness of millet - Suitable for all ages

Cons: - May contain added sugar - Some may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Millet and chocolate flavor align with current health trends.	Nielsen
Brand Strength	20	18	Horlicks is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established health drink brands.	IRI
Use-case Advantage	5	5	Offers a convenient and tasty way to incorporate millets into diet.	Kantar
Final Market Score	100	76/100 (3.80/5)	Horlicks Millet Chocolate Flavor 600g BIB holds strong potential in the growing diet & nutrition segment in India.

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