Henko Stain Care Detergent Bar 400g - Long Lasting Formula - Stain Buster - Gentle on Fabrics - Tough on Stains - Keeps Clothes Bright & Fresh

Key Features: - Henko Stain Care Detergent Bar - 400gm with long-lasting formula - Stain busters removes tough stains with care - Gentle on fabrics, tough on stains - Keeps clothes bright and fresh

For whom: - This detergent bar is ideal for individuals who struggle with tough stains on their clothes and need a powerful yet gentle solution to remove them effectively.

Pros: - Long-lasting formula means you get more use out of one bar - Gentle on fabrics, so you can use it on delicate clothing items - Removes tough stains effectively, keeping your clothes looking fresh and bright

Cons: - Some users may find the size of the bar too large for easy storage - The scent may be too strong for those sensitive to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long lasting formula and stain buster feature align with market needs	GfK
Brand Strength	20	18	Henko is a well-established brand known for quality detergents	Brandwatch
Category Momentum	20	15	Growing demand for stain care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	8	Facing strong competition from other established detergent brands	Kantar
Use-case Advantage	5	5	Gentle on fabrics while being tough on stains appeals to consumers	Nielsen
Final Market Score	100	76/100 (3.80/5)	Henko Stain Care Detergent Bar 400g is well-positioned in the Indian market segment for stain care products.

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