Harpic Powerplus Original Disinfectant Toilet Cleaner Liquid 500ml x 3 Pack

- This product is a powerful disinfectant toilet cleaner liquid that effectively cleans and kills 99.9% of germs in your toilet bowl. - The Harpic Powerplus formula helps to remove tough stains, limescale, and dirt, leaving your toilet clean and fresh. - It has a refreshing original scent that helps to mask unpleasant odors and keep your bathroom smelling clean.

- This product is ideal for households with busy bathrooms that need a reliable and powerful toilet cleaner. - It is also suitable for individuals who prioritize cleanliness and hygiene in their bathrooms. - The convenient pack size of 500 ml makes it easy to store and use whenever needed.

Pros: - Effectively kills germs and disinfects your toilet bowl - Removes tough stains and limescale - Leaves a refreshing scent in the bathroom Cons: - Some users may find the scent too strong for their liking - May require multiple applications for heavily soiled toilets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers effective cleaning and disinfecting features for Indian consumers.	GfK
Brand Strength	20	15	Harpic is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	10	Strong demand for disinfectant products in Indian market.	Nielsen
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established toilet cleaner brands in India.	Kantar
Use-case Advantage	5	3	Addresses the specific need for toilet hygiene in Indian households.	Mintel
Final Market Score	100	66/100 (3.30/5)	Harpic Powerplus Original is well-positioned in the Indian market with strong brand recognition and effective features.

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