Hansaplast Antiseptic Elastic Bandage - Blocks 99% of Bacteria, 3X Stretchable, Water-Repellent, Adapts to Body Movement - First Aid Essential for Cricketers and Sportsmen

Hansaplast Antiseptic Elastic Bandage is a versatile first aid essential that not only provides support and protection for injuries, but also helps prevent infection with its antiseptic properties. It is designed with a 3X stretchable material that adapts to the body's movements, making it ideal for cricketers, sportsmen, and anyone with an active lifestyle.
Key Features: - Antiseptic properties help prevent infection and protect wounds from bacteria - 3X stretchable material allows for a comfortable and secure fit - Water-repellant design keeps the bandage dry and clean - Adapts to body movement for maximum flexibility and support
For whom: - Cricketers - Sportsmen - Anyone with an active lifestyle - First aid kits
Pros: - Blocks 99% of bacteria - 3X stretchable material for a secure and comfortable fit - Water-repellant design keeps bandage dry - Adapts to body movement for maximum flexibility
Cons: - May be slightly more expensive than traditional bandages - Antiseptic properties may cause irritation for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique features like 3X stretchability and water-repellent make it ideal for active users.	BusinessToday
Brand Strength	20	10	Established brand known for quality and reliability.	TOI, Hindu
Category Momentum	20	15	Growing demand for first aid essentials in sports industry.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint
Competition	10	6	Facing competition from other established bandage brands with similar features.	BusinessLine
Use-case Advantage	5	5	Tailored for cricketers and sportsmen, meeting specific needs.	EconomicTimes
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and tailored features for sportsmen.

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