AMWAY GLISTER Multi-Action Herbal Toothpaste 190g

GLISTER Multi Action Toothpaste Herbals is a premium toothpaste designed to provide complete oral care for the whole family.

Key Features: - Contains herbal ingredients for natural oral care - Provides multi-action benefits such as fighting cavities, preventing tartar buildup, and freshening breath - Gentle formula suitable for daily use - Suitable for the whole family

For whom: GLISTER Multi Action Toothpaste Herbals is perfect for individuals looking for a natural oral care solution that provides all-around benefits for their teeth and gums. It is suitable for adults and children alike.

Pros: - Herbal ingredients provide natural oral care - Multi-action benefits address different oral care needs - Suitable for the entire family

Cons: - Some users may prefer a minty flavor over the herbal taste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The herbal ingredients and multi-action formula align with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Amway is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for herbal oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal toothpaste brands in the market.	Retail360
Competition	10	8	Facing competition from other established herbal toothpaste brands in the market.	Business Standard
Use-case Advantage	5	5	Offers comprehensive oral care benefits suitable for daily use.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit with growing demand, but faces competitive pricing challenges.

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