Glamveda Rice Water Brightening Face Scrub Creamy Exfoliator with Rice Extracts for Even Skin Tone - 100g

- This Rice Water Brightening Face Scrub Creamy Exfoliator by Glamveda is formulated with rice extracts to gently exfoliate the skin, remove dead skin cells, and reveal a brighter and more even skin tone.

- The key features of this product include its creamy texture that effectively cleanses and exfoliates the skin without stripping it of its natural moisture. The rice extracts help to brighten the skin and improve its overall texture.

- This face scrub is suitable for all skin types, especially those looking to achieve a more even skin tone and smoother skin texture. It is gentle enough for daily use and can help to improve the appearance of dull and tired-looking skin.

- Pros: The creamy texture of this face scrub makes it easy to apply and massage into the skin, leaving it feeling soft and smooth. The rice extracts help to brighten the complexion and improve skin tone over time.

Cons: Some users may find the scent of the product to be too strong. It is recommended to perform a patch test before using this product, especially for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredient rice water for skin brightening, aligning with current consumer preferences.	Vogue India
Brand Strength	20	15	Established brand with a loyal customer base in the beauty segment.	Brand Equity
Category Momentum	20	10	Growing demand for brightening skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening face scrubs in the market.	Beauty Insider
Competition	10	6	Facing moderate competition from other brightening face scrub brands in the Indian market.	Femina
Use-case Advantage	5	5	Offers even skin tone benefits, addressing a common concern among Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively priced brightening face scrub with rice extracts catering to the growing demand for even skin tone products in India.

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