Giffy Liquid Dish Wash Gel 900ml Pack of 2 with Turbo Boosters - Mild Fragrance, Odor Removal, Easy Lather, Residue-Free Formula, Gentle on Hands

Giffy Liquid Dish Wash Gel is a powerful cleaning solution that comes in a convenient pack of 2 bottles, each containing 900ml. It is specially formulated with Turbo Boosters to provide 50% more cleaning effectiveness compared to regular dish wash gels.
This dish wash gel has a mild fragrance that leaves your utensils smelling fresh and clean. It effectively removes tough grease and grime, forming a rich lather that makes cleaning easy and efficient. The easy rinse off formulation ensures that there is no white residue left on your dishes after washing.
Giffy Liquid Dish Wash Gel is safe to use on hands, so you can wash your dishes without worrying about skin irritation. It is suitable for use in both homes and commercial kitchens, making it a versatile cleaning solution for a wide range of users.
Pros: - Turbo Boosters for 50% more effectiveness - Mild fragrance leaves dishes smelling fresh - Easy lather and rinse off formulation - Leaves no white residue - Safe on hands Cons: - Some users may find the fragrance too mild

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of features like mild fragrance, odor removal, and residue-free formula that align with consumer preferences.	Retail360
Brand Strength	20	15	Established brand with a reputation for quality household cleaning products.	Brand Equity
Category Momentum	20	10	Growing demand for eco-friendly dishwashing products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from both established and emerging brands offering similar dishwashing solutions.	Economic Times
Use-case Advantage	5	5	Easy lather and gentle on hands, catering to consumer needs for convenience and skin sensitivity.	YourStory
Final Market Score	100	66/100 (3.30/5)	Giffy Liquid Dish Wash Gel 900ml Pack of 2 with Turbo Boosters is well-positioned in the Indian market with a competitive scorecard.

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