FUELONE Impact Whey Protein Powder - Cold Coffee Flavor - 1kg/2.2lbs - 23g Protein per Scoop

FuelOne Impact Whey Protein Powder in Cold Coffee flavor is a high-quality protein supplement designed to help support muscle growth and recovery.

Key Features: - Contains 23g of protein per scoop - Cold Coffee flavor for a delicious taste - Easy to mix and digest - Made with high-quality whey protein isolate

For whom: This protein powder is ideal for anyone looking to increase their daily protein intake, especially those who are active individuals or athletes looking to support muscle recovery and growth.

Pros: - High protein content - Delicious Cold Coffee flavor - Easy to mix - Helps support muscle growth and recovery

Cons: - May not be suitable for those with lactose intolerance - Some users may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cold coffee flavor and high protein content stand out in the market	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base	Brand Equity
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment	Retail360
Competition	10	6	Facing moderate competition from other whey protein brands	MarketWatch
Use-case Advantage	5	5	Convenient way to consume protein with a delicious flavor	HealthMag
Final Market Score	100	66/100 (3.30/5)	FUELONE Impact Whey Protein Powder in cold coffee flavor offers a balanced mix of taste and protein content for health-conscious consumers.

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