Friends Overnight Adult Diapers Tape Style 30 Count Medium with Odour Lock - Unisex, Leakproof, Anti-bacterial Absorbent Core - Waist Size 28-35 inch (72-130 cm)

Friends Overnight Adult Diapers Tape Style are designed for individuals who require overnight protection and comfort. They come in a pack of 30 and are medium in size with a waist size range of 28-35 inches or 72-130 cm. The odour lock feature helps to keep any unpleasant smells at bay, making it perfect for overnight use.

Key features of these adult diapers include a leakproof and anti-bacterial absorbent core, ensuring that any accidents are contained and odor-causing bacteria are inhibited. The tape style design makes them easy to put on and take off, providing convenience for both the user and caregiver.

These adult diapers are suitable for both men and women, making them a versatile option for anyone who needs overnight protection. Whether it's for individuals with incontinence issues or those who simply want added peace of mind during the night, these diapers are a reliable choice.

Pros: - Odour lock feature - Leakproof and anti-bacterial absorbent core - Easy to put on and take off with tape style design - Suitable for both men and women Cons: - May not be suitable for individuals with larger waist sizes - Some users may prefer a different style of closure (such as pull-on)

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like odour lock and leakproof design.	Retail Today
Brand Strength	20	15	Well-known brand with good reputation in the healthcare sector.	Brand Equity
Category Momentum	20	10	Growing demand for adult diapers in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing moderate competition from both local and international brands.	MarketWatch
Use-case Advantage	5	5	Caters to the specific needs of overnight adult users.	Healthcare Gazette
Final Market Score	100	66/100 (3.30/5)	Competitively positioned adult diaper with strong brand and features.

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