Frido Active Knee Support Brace for Men and Women - Pain Relief, Joint Support, Sports & Gym Injury Recovery - Comfortable Compression Knee Sleeve - Anti-Sweat - 1 Pair, Black, Size Medium

The Frido Active Knee Cap Support is designed to provide pain relief and support for the knee joint during physical activity. It is suitable for both men and women and comes in a medium size in black color.

Key Features: - Anti-sweat material for comfort during use - Compression design to support the knee joint - Suitable for sports, gym workouts, and injury recovery - Comes as a pair for both knees

For whom: This knee cap support is ideal for individuals who suffer from knee pain, need extra support during physical activity, or are recovering from knee injuries. It is suitable for both men and women.

Pros: - Provides pain relief and support for the knee joint - Comfortable to wear during physical activity - Helps with injury recovery and prevention - Can be used for a variety of sports and workouts

Cons: - May not fit all sizes perfectly - Some users may find the compression too tight for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of features catering to diverse user needs.	Times of India, India Today
Brand Strength	20	10	Brand is recognized for quality and reliability in sports accessories.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for knee support products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	6	Facing moderate competition from established and new entrants in the segment.	Business Line, Outlook
Use-case Advantage	5	5	Addresses specific pain relief and support needs of active individuals.	The Telegraph
Final Market Score	100	66/100 (3.30/5)	Frido Active Knee Support Brace offers a well-rounded solution for pain relief and joint support in the competitive Indian market.

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