FORTAY Kojivit Gel Vegetarian 15 Gm -Single Pack

FORTAY Kojivit Gel is a vegetarian skincare product that comes in a 15 gm pack of 1 piece. This gel is specially designed to brighten and lighten the skin tone, reduce pigmentation, and improve overall skin health.

Key Features:
- Contains Kojic Acid and Vitamin C which are known for their skin brightening properties
- Helps in reducing dark spots, pigmentation, and blemishes
- Lightweight and non-greasy formula that gets absorbed quickly into the skin

For whom:
This gel is suitable for both men and women who are looking to even out their skin tone, reduce dark spots, and achieve a brighter complexion.

Pros:
- Effectively lightens dark spots and pigmentation
- Suitable for all skin types
- Provides a radiant and glowing complexion

Cons:
- Results may vary for individuals depending on their skin type and condition
- Some users may experience mild irritation or tingling sensation upon initial application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with the needs of health-conscious consumers in India.	Gartner
Brand Strength	20	18	Established brand with a loyal customer base in the diet and nutrition sector.	Brandwatch
Category Momentum	20	15	Growing demand for diet and nutrition products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Intense competition from both local and international brands in the diet and nutrition segment.	Forbes
Use-case Advantage	5	3	Offers unique benefits for skin health and nutrition.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position 'FORTAY Kojivit Gel Vegetarian 15 Gm -Single Pack' well in the Indian diet & nutrition market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—