Fitlivon Protein Boost - 12g

Key Features: Fitlivon Whey Protein Powder is a high protein efficiency supplement that is easy to dissolve and digest. It is free from added sugar and is rich in BCAA. It has been tested and certified to have a high PDCASS level. Each scoop contains 12gm of protein and there are 30 servings in a 400gm (0.8lb) container.

For Whom: Fitlivon Whey Protein Powder is suitable for individuals looking to increase their protein intake, build muscle, and aid in muscle recovery after workouts. It is ideal for athletes, bodybuilders, fitness enthusiasts, and anyone with an active lifestyle.

Pros: The high protein efficiency of Fitlivon Whey Protein Powder makes it a great choice for those looking to meet their daily protein requirements. It is convenient to use with its easy dissolving feature and can be easily incorporated into shakes, smoothies, or baked goods. The lack of added sugar and high PDCASS level are also significant benefits for health-conscious individuals.

Cons: Some users may find the 12gm protein per scoop to be insufficient for their needs, especially if they are aiming for higher protein intake. The container size of 400gm (0.8lb) may also be too small for heavy users who go through protein powder quickly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein efficiency, rich BCAA, and PDCASS level certification align well with market trends.	NutriFocus
Brand Strength	20	10	Established brand with good reputation in fitness community.	FitnessMag
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceWatch
Competition	10	6	Facing strong competition from other established whey protein brands in the market.	FitPro, MuscleX
Use-case Advantage	5	5	Easy dissolving feature makes it convenient for daily use.	HealthToday
Final Market Score	100	66/100 (3.30/5)	Fitlivon Whey Protein Powder offers a well-rounded package in the competitive Indian diet & nutrition market.

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