Finish Dishwasher Cleaner Lemon 250ml - for a sparkling clean finish every time

About Product: Finish Dishwasher Cleaner Lemon 250ml is a powerful cleaning solution specially formulated to remove grease and limescale build-up in your dishwasher. It effectively cleans hidden and hard-to-reach parts of the machine, ensuring optimal performance and hygienic results.

Key Features: - Lemon-scented formula leaves a fresh fragrance after each use - Helps to prevent blockages and unpleasant odors in the dishwasher - Easy-to-use liquid format requires no measuring or mess - Suitable for all dishwashers

For whom: This dishwasher cleaner is ideal for anyone looking to maintain the cleanliness and efficiency of their dishwasher. Whether you use your dishwasher daily or occasionally, this product will help ensure your dishes come out sparkling clean every time.

Pros: - Easy to use and hassle-free application - Leaves a refreshing lemon scent in the dishwasher - Helps to extend the lifespan of your dishwasher by preventing blockages - Removes tough grease and limescale buildup effectively

Cons: - Some users may prefer a different scent option - May require regular use for optimal results in heavily used dishwashers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective cleaning with lemon fragrance, aligning with consumer preferences.	BusinessToday, CNBC
Brand Strength	20	10	Established brand with good reputation in the cleaning products sector.	TOI, Hindu
Category Momentum	20	15	Growing demand for dishwasher cleaners in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Business Standard
Competition	10	6	Facing moderate competition from other established dishwasher cleaner brands.	Financial Express, India Today
Use-case Advantage	5	5	Specifically designed for dishwashers, ensuring optimal cleaning results.	Economic Times
Final Market Score	100	66/100 (3.30/5)	Well-positioned dishwasher cleaner with strong brand and feature fit.

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