Fiama Men Deep Clean Charcoal Grapefruit Skin Conditioners 125g Soap with Skin-Friendly pH - Suitable for All Skin Types

Fiama Men Deep Clean Gel Bar is a refreshing soap designed specifically for men. It is enriched with charcoal and grapefruit skin conditioners to provide a deep clean without drying out the skin.

Key Features: - Contains charcoal to remove impurities and unclog pores - Infused with grapefruit skin conditioners to leave skin feeling refreshed - Skin-friendly pH suitable for all skin types - Comes in a convenient 125g size

For whom: Fiama Men Deep Clean Gel Bar is perfect for men who want a deep clean and refreshing feel after a long day. It is suitable for all skin types and can be used daily for best results.

Pros: - Deep cleans and unclogs pores - Leaves skin feeling refreshed and revitalized - Suitable for all skin types - Convenient size for everyday use

Cons: - Some may find the scent of grapefruit too strong - May not lather as much as traditional bar soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal and grapefruit ingredients align with current consumer trends towards natural skincare products.	Euromonitor
Brand Strength	20	18	Fiama Men is a well-established brand in the Indian market known for quality products.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other men's skincare brands offering similar products.	Kantar
Use-case Advantage	5	5	Offers deep cleaning and skin conditioning suitable for all skin types, meeting diverse consumer needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Fiama Men Deep Clean Charcoal Grapefruit Soap is well-positioned in the growing men's grooming segment in India.

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