Fiama Men Quick Wash Body Wash Shower Gel 250ml - Moisturizing Bodywash with Skin Conditioners for Refreshed, Soft Skin - Ideal for Dry Skin

Fiama Men Body Wash Shower Gel is a quick wash body wash designed specifically for men. It is formulated with skin conditioners to help moisturize and soften the skin, leaving it feeling refreshed and rejuvenated.
Key Features: - Contains skin conditioners for moisturized skin - Quick wash formula - Refreshing fragrance - Suitable for men with dry skin
For whom: This body wash is perfect for men who want a quick and effective way to clean and moisturize their skin. It is especially beneficial for those with dry skin, as it helps to hydrate and nourish the skin with its moisturizing properties.
Pros: - Skin conditioners help to moisturize and soften the skin - Quick wash formula is convenient for use in the shower - Refreshing fragrance leaves you feeling clean and refreshed
Cons: - Some may find the fragrance to be too strong - The bottle size may be too small for those who prefer larger quantities of body wash

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers moisturizing and skin conditioning benefits suitable for dry skin.	Consumer Reports
Brand Strength	20	18	Fiama Men is a trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established men's body wash brands.	Euromonitor
Use-case Advantage	5	5	Addresses the specific needs of men with dry skin.	Men's Health
Final Market Score	100	76/100 (3.80/5)	Fiama Men Quick Wash Body Wash Shower Gel is well-positioned in the growing men's grooming segment in India.

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