Fem Fairness Saffron Milk Cr me Bleach 314g Advanced Skin Brightening System Enriched wih Goodness of Safrron Milk With Rejuvenating Fragrance No Added Parabens Silicones Ammonia

- Fem Fairness Saffron Milk Crème Bleach is a skin brightening system that contains the goodness of saffron milk. It is free from added parabens, silicones, and ammonia, making it suitable for all skin types.

- Key Features of this bleach include its advanced formula for skin brightening, rejuvenating fragrance, and gentle on the skin. It helps in evening out skin tone, reducing pigmentation, and giving a radiant glow to the skin.

- This product is ideal for individuals looking to lighten dark spots, brighten the complexion, and achieve an even skin tone. It is suitable for both men and women of all ages.

- Pros: Effective in brightening the skin, gentle formula, free from harmful chemicals, suitable for all skin types. Cons: May not be suitable for sensitive skin, results may vary for different individuals, strong fragrance which may not be liked by all.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with saffron and milk aligns with consumer preference for natural ingredients	Nielsen
Brand Strength	20	18	Fem is a well-established brand in the Indian beauty market	Euromonitor
Category Momentum	20	15	Strong demand for skin brightening products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing competition from other established bleach brands in India	IRI
Use-case Advantage	5	5	Offers advanced skin brightening system with rejuvenating fragrance	Kantar
Final Market Score	100	76/100 (3.80/5)	Fem Fairness Saffron Milk Crème Bleach is well-positioned in the Indian skin brightening market segment.

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